Digitalization had already ushered in a whole new trend in business. Mobile applications went ahead and revolutionized it a little bit more. It would be a grave mistake for businesses to overlook this aspect of eCommerce marketing. There are several reasons why you should invest in eCommerce app development in this current scenario of cut-throat competition.
Top 5 reasons to build an eCommerce app
1. Increasing market growth
The first and foremost reason to build an eCommerce app is because of the numbers. In 2019, around 63.5% of eCommerce was done over mobile, and by 2022 it is expected to rise to 72%. This alone should give you enough reason to have a business app. It is what all your business rivals are probably doing anyway. So unless you want to fall behind, get on the bandwagon now.
2. 24×7 exposure
Any other promotional tools depends on time and situation for exposure, but not eCommerce apps. People have their phones on their hands at all times. You will be right in front of their eyes in the form of app icon once they download it and reach them easily with push notifications.
3. Better brand recognition and lead conversion
It has been observed in several cases that mobile eCommerce does a great job of creating customer connections. Once you create something good with the help of top WooCommerce app developers, you have a highly effective tool in your hand to build your brand further and draw traffic to your business more smoothly.
4. User convenience
There is something very easy about having things at fingertips which a mobile app brings to the experience. Apps will always feel easier than tapping away on the web. It also makes a lot of other processes easier, like digital wallet payments, sharing on social media, and having an overall personalized experience for the customer. With the help of a good eCommerce app development company, you can easily build a functional and responsive app for your business which meets all these requirements.
5. Analytics and data collection
Mobile eCommerce enables you to collect business data in the form of buying behaviour, audience persona, reviews, and overall feedback on performance. On the basis of the data, you can further analyze your business status and conduct customization accordingly.
Digit Bazar is among the top eCommerce app development companies of 2020 according to ecommercompanies.com. They specialize in building the most streamlined mobile applications for your business that will befit all your requirements of eCommerce marketing.