The online market is swarming with companies trying to make a name for themselves. It is a difficult task to carve your own niche amidst that, but not an impossible one. The foremost thing you will need to do is obtain some top-notch eCommerce marketing strategies to draw traffic to your site. But what are the best practices for eCommerce website development at present? Let’s find out.
The best eCommerce marketing strategies 2020
1. Content marketing
Content is a sure-fire strategy to make way to the customer’s mind. It is an essential part of SEO and works wonders for your eCommerce site. For the large part, it comprises of blogging. The topic does not have to be focused on your particular product or service but can talk about the subject in general. For example, if you have a fitness-based app, you can write blogs on topics like “5 ways to stay fit at home” or “10 natural ingredients for a healthy diet”.
2. Review system
Nearly 80% of buyers consult the reviews of other buyers before making a purchase. So including customer reviews in your eCommerce marketing can increase the chances of a sale. Moreover, it will help increase the trust of new customers if a product of yours has high ratings on the website. But do not try to falsify the reviews and only include genuine testimonials. Customers are smarter than you think – they will know which one is an authentic review and which one is made-up praise. There are quite a few plugins available on popular platforms like WooCommerce website development and Shopify as well to upload customer reviews.
3. Social media marketing
Social media is such a huge opportunity that several small businesses thrive only on the basis of that. But if you are a company with a proper website and eCommerce site, then also you will need a prominent presence out there. Facebook, Instagram and Pinterest are the three best places for eCommerce promotion. But keep in mind to use social media for customer relationship engagement, instead of just promoting your products. You can also make use of the paid ads on social media platforms to give your business an even better boost.
Digit Bazar is one of the leading companies for the best eCommerce marketing strategies to boost sales in 2020. Their assistance with lead generation will pave the way to sales and your business will inevitably boom in no time.