PPC is essentially a digital marketing channel that is used by businesses in order to drive traffic and conversions from search engines. It can one of the greatest ways through which one can market the business and reach new customers. However, when people are just getting started, this concept can become a tad bit confusing.
What is PPC?
PPC stands for pay-per-click and it is an online advertising model where advertisers run ads on a platform that includes Google Ads and pays a fee every time someone clicks on it.
Run almost any search on Google (or Bing), and one can see ads being displayed at the top of any results page. Businesses often use PPC in order to drive traffic, sales as well as interact from their target audience. Now, these common PPC platforms provide an outstanding depth of targeting, and this means that you can posture ads in front of people who are fit for your customer demographic.
It goes without saying that search engines remain the number one way people look for suppliers of both products and services and hence when there is an active audience searching for what your business offers, there is a great opportunity to make a splash and get your sale made.
The technique also helps you reach and attract people as the targeting is extremely precise as opposed to the traditional modes of advertising. Also, it offers you an opportunity to make a mark and reach the audience at a time when are looking around for a business like yours and in the process, gain data insights and improve the efficiency.
How Does PPC Work?
PPC can cover a number of different ad platforms and the most common are Google Ads and Bing Ads.
Regardless of the platform, here is how one can get started:
- The first step is to sign up for an advertising account with the platform.
- Then create ads and proceed to select the right targeting by adding keywords or audiences.
- You can also set the maximum cost which you are willing to pay for each click.
- This is how this ad goes into an auction along with the other advertisers who are also bidding on the same keywords.
- This auction is how the order of the ads is determined.
Whenever someone clicks your ad, you have to pay.