Community marketing is essentially a strategy that will help you not only help you establish loyal customers, but will also result in consistent sales throughout the year. There will also be a bunch of people supporting your business which will always be a help.
Community marketing is often done using social media platforms like Facebook, Instagram, Pinterest ads among others. However, over the years, Facebook has emerged as one of the most popular methods to build a community.
Thus, with Facebook, you can connect with a number of customers and can also moderate the group. This is when you can win the trust of the members which is the first step towards building a community. Now, once you have got a large community backing your business, your ad spend reduces considerably along with other advertising costs!
With community marketing, your business, and your community, both will be able to receive value in the exchange. While one on hand, your business gains feedback on the products and services you offer, on the other hand, your community members also feel a sense of belonging when they get access to exclusive content.
You have to now identify your audience and then, depending on your marketing experience, you will have a better understanding as well as detailed analytics that can tell you the type of person that fits in and identifies with your content best.
Now, once you identified the base whom you are going to target, this next step should be easy – you will have to decide what benefits you are planning to deliver to your community members in order to keep them engaged and make them interactive.
This is perhaps the best time to build a community as during this pandemic you have the opportunity to build a brand and find a dedicated audience that will allow you to grow organically.