At a time when modern-day marketing tactics has taken over, quite often an email is considered to be spammy. However, if email marketing is done correctly, it remains one of the most potent ways to engage with potential customers.
When pitted against the rest of the digital marketing methods, email marketing, if executed properly fetches high returns on investment. It scores more than even search engine optimization, banner advertising, and social media marketing.
What is Email Marketing?
Essentially, Email Marketing is the use of emails to promote a service, possible product or an offering. Also, it is an effective way of to keep customers in the loop and stay abreast of the changes which are taking place in the company or in the industry.
Emails have the capacity to deliver relevant, informative content directly to a potential client. Not only this, a pointed and concerted Email marketing technique is also very helpful in always engaging with the existing customers and nurture relationships with the clients.
One of the bigger reasons why Email marketing works is that every person, every business always has an email address and hence, messages can always find resonance. There have been a number of different studies which suggest that people check their inboxes first thing in the morning and this is when, they can get access to promotions or brand messages.
Personal touch with the customers
It is also an extremely personal way to communicate with your clients and one can use the customer data and then send specifically targeted mails on the basis of previous purchases or even transactions. This is how companies can understand the purchasing trends which will allow them to tailor offers and discounts accordingly.
These Emails are not random messages, it works to bring traffic back to your website and this traffic comprises existing and potential new customers who keep visiting your website to improve on-site engagement metrics.
Hence, it has been proven that despite being an old tool, email marketing remains one of the most potent and important ways to communicate and market your brand, even to this day, even when social media has taken over the ecosystem.